Types of media include film, TV, Publishing (Newspapers and magazines), music, games and radio. All these are referred to as texts. Media is used to things and entertain people.
All forms of media are made for a certain age, their interests, gender, race, social standing and many other things. These are demographic variables. Marketers may combine a few of these variables to form a demographic profile, for example, i am a 16-18 male student. This combines age, gender and social standing.
Radio stations make money from advertising different products, depending on the demographic profile listening. Movies make extra money in the same way by advertising before a film begins.
The NRS social grades are a system of demographic classification used in the United Kingdom. They were originally developed by the National Readership Survey in order to classify readers but are now used by other organisations for wider applications and market research. //
The grades
| Grade | Social class | Typical occupation |
|---|---|---|
| A | upper middle class | doctor, solicitor, barrister, accountant, company director |
| B | middle class | teacher, nurse, police officer, probation officer, librarian, middle manager |
| C1 | lower middle class | junior manager, student, clerical/office workers, supervisors |
| C2 | skilled working class | foreman, agricultural worker, plumber, bricklayer |
| D | working class | manual workers, shop worker, fisherman, apprentices |
| E | underclass | casual labourers, state pensioners |
http://en.wikipedia.org/wiki/NRS_social_grade
The grades are often grouped into ABC1 and C2DE and these are taken to equate to middle class and working class respectively.
Media audiences
A media audience are people that use or consume media products. A target audience is a more specific group of these people, they can be a mass group, this is a large group of people usually associated with popular products. Another group, mainstream, is more common with music where people have a wider range of preferences. The last group is a niche, a small group of people usually interested in more obscure forms of media.
Lifestyle
In sociology a lifestyle is the way a person lives. This reflects what type of music, movies, dress and even attitudes, values or worldviews. Having a specific lifestyle means engaging in a characteristic bundle of behaviours. EG. Rap music and rock music are two very different behaviours. Mainly because rap is rubbish and rock, well, it rocks. A Lifestyle choice can be used to create sense of self identity and to create cultural symbols for the way a person is. The behaviours and practices within lifestyles are a mixture of habits, conventional ways of doing things, and reasoned actions.
In business, lifestyles provide a means of targeting consumers so advertisers advertise at the right times and in the right places. Lifestyles refer to patterns in which people live, spend time and money.
RAJAR
(Radio And Joint Audience Research Limited)
Local Media Business
There are many local media businesses, these are businesses specific to certain areas
