Genres

Audiences

select texts on basis of genre, often because texts are arranged at retail outlets by genre (just pop along to HMV). Also, certain genres are considered appropriate to certain ages/genders in society, and choices are made accordingly eg teen movie, ‘chick flicks’
have systems of expectations about the content and style of a text, according [...]

Theory Into Practice

Some groups of people are more interested than others in specific areas of the media. This Yachting Magazine would only be bought by a very wealthy person with a lot of disposable income.
 
Cheshire Life is a magazine for the wealthy home owners of Cheshire. It would only be bought by people who are middle class [...]

Social classes

Types of media include film, TV, Publishing (Newspapers and magazines), music, games and radio. All these are referred to as texts. Media is used to  things and entertain people.
All forms of media are made for a certain age, their interests, gender, race, social standing and many other things. These are demographic variables. Marketers may combine a [...]

Media audiences

A media audience are people that use or consume media products. A target audience is a more specific group of these people, they can be a mass group, this is a large group of people usually associated with popular products. Another group, mainstream, is more common with music where people have a wider range of preferences. The [...]